Getting started

From Lead to Keys: PropLurk Helps You Close Better Deals

PropLurk is built around a simple belief: better analysis should lead directly to better action. Your assumptions, decision, offer, and pipeline stage belong to the same deal record.

One place for the entire decision

Investors often analyze a property in a spreadsheet, track the conversation in notes, draft an offer elsewhere, and lose the original assumptions after closing. PropLurk connects those steps.

A deal begins as a lead, gains an analysis and scenarios, receives a decision, and moves through an acquisition pipeline. If it closes, the record becomes the starting point for owned-property tracking.

Six strategies, one workflow

Rental, short-term rental, BRRRR, fix-and-flip, commercial, and wholesale deals need different models, but they share the same underlying questions: what must be true, what can go wrong, and what is the next action?

The platform keeps strategy-specific calculations inside a consistent decision workflow.

Built for explainable decisions

A grade without assumptions is decoration. PropLurk is moving toward explainable scoring, scenario comparison, and reports that show exactly how the result was produced.

  • Run the numbers.
  • Challenge the assumptions.
  • Move the deal or archive it with a reason.
Use the model, then challenge it.

PropLurk keeps assumptions and outputs together so you can test the downside before moving a deal into your pipeline.

Run this analysis on your deal.

Your first three analyses each month are free. No credit card required.